Leading the Way to


with Partnerships

We help B2B SaaS companies to leverage the power of partnerships & ecosystems to achieve sustainable long-term and capital-efficient growth


Berlin | Hamburg | München | Köln
Barcelona | Madrid | Málaga | Valencia

Partnerships Meetup

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About Us

Each partnership is unique. Creating mutual beneficial long term relationships does not work by simply copying what others did. PartnerXperience (PXP) brings more than two decades of experience in designing, building and scaling successful diverse partner programs in various B2B SaaS companies.

Over the years, we developed a proven methodology to identify the best partner fit for our clients, design individual partner strategies with the teams and transfer them into striving partnership organizations driving growth.

This goes way beyond the basic partner commission table or defining an IPP. We look at the Partner Experience holistically. For a long time companies around the globe think about their CX – their Customer Experience. It is time for you to think about PXP – your Partner Experience.

If you want to learn more about how we can support your company in providing the best Partner Experience, check out our services or contact us today!

Bernhard Friedrichs

Founder PartnerStandard

While developing, scaling or internationally expanding SaaS and non-SaaS businesses, I can always rely on the power of partnerships to get the job done most efficiently.

Because I am a tech enthusiast and business developer by heart, I am excited to be part of the rising “Era of Ecosystems” that combines technological evolution and partnerships.

When not reading, writing or talking about tech and collaborative business relationships, I like to travel, bike and cook new recipes.

Martin Scholz

Founder CEG Consult

After starting my career in banking and a degree in economics I had the chance to explore various industries and company sizes before finding my sweet spot being B2B SaaS Start-ups and Scale-Ups – you can check my full journey on LinkedIn.

If I am not brainstorming about partner strategy or building partnerships I am a father of two who likes to bike and ski, amongst other things.


Partnerships have increasing importance for successful SaaS companies

Every founder and executive knows partnerships are good for the company; leading VCs call it “a number one priority”, yet many companies do not have a partner business – or it’s not really bringing the results they hoped for.

There are no blueprints for partnerships, but proven methods to make every collaboration successful

Like partnerships in our personal life, each is individually unique and depends massively on the partners and people involved. There is no shortcut to establishing a long-term relationship.

Partnerships bring resilience, efficiency and sustainable growth to your business

Unlock the power of partnerships as early as possible. Depending on your company’s context (product, maturity, market) partnerships can integrate into your business for co-selling, co-innovating, co-marketing…

The success of partnerships is strongly influenced by leadership understanding and support

Clear alignment to your company’s strategic goals and full leadership buy-in – across all relevant departments – are preconditions for your partnership initiative to strive.

Partnerships & Ecosystem

Partnerships Fit

Partner Strategy

Go-To-Partner Plan

Partner Experience

"There are no blueprints for partnerships, but proven methods to make every collaboration successful."

- Martin Scholz

Partner Recruiting

Lead Management

Acquisition Process

Pricing Policy

Contracting & Legal

"The acquisition of channel partners is not a sales process; it's a recruitment process."

- Bernhard Friedrichs

Partner Management

Onboarding & Enablement

Preferred Partner Program

Partner Certification

Partner Success

"If you want to lift yourself up, lift up someone else."

- Booker T. Washington

Partner Marketing

Role of Marketing

Partner Materials

Partner Portal

Partner Events

"Partnerships are good engines for narrative."

- Tommy Lee Jones

Success Measurement

Partner Goal Alignment

Channel & Tech Metrics

PI & KPI Identification

Tools and Systems

"Trust is the new data."

- Jared Fuller (PartnerHacker)

Hiring & Scaling

Partnerships Organization

Roles and Responsibilities

Skills and Behavior

Partner Manager Training

"Partnerships is the #1 hire that we hear our early companies making. Our best-performing companies are relying very heavily on partnerships."

- Sarah Wang (Andreessen Horowitz)